Helping people connect with what they love

Pix’s goal was not only to be the world’s first wine discovery platform with a goal of global matchmaking but also to be the go-to destination for curated content from leading voices in the wine industry. I was part of a team of experts that were assembled much like the Avengers to join forces to do discovery, branding, product vision, and digital design for the Pix brand, design system, and wine discovery platform. After the initial discovery and design, I continued to focus on mobile UI/UX design and cross-platform best practices. It was a super fun project and a rare opportunity to collaborate with some of my favorite design colleagues including Jenny Ji, Jack Herr, Alder Yarrow, Jack Thorpe, and Rubén Rohde.